" ...Because that is really the issue—what are you willing to do as part of your life as a designer when you are an intermediary between an audience and a client? Is your job simply to respond to everything the client wants, or do you say, “I have a personal responsibility, my sense as a citizen, to make some judgments about the implications of what I’m saying to people...”
Being a designer is more than just making things pretty. It's also, contrary to popular opinion, not the career you pick as a visual artist because it pays. It is not selling out. And it is simply not just selling.
I've been interviewing a lot of fresh-out-of-school grads lately - and this sense of greater definition of what seems like a small word coupled with a sense of social responsibility has been something I have, unconsciously until now, been seeking out. I realize looking back that the candidates I have most wanted on my team are ones who express a deep knowledge and understanding of a wider world and deeper purpose. Who know that as designers our medium is not paper or pen, not computer or mouse, but communication itself.
Story-telling. Dialog. Impetus.
What we're saying and how we're saying it are equally important.
I want to see, in my own work, as well as those I'm evaluating, more than good technique. In fact, the technique can be slightly off if the message is there. I can teach you how to make the perfect composition, I can wrangle mine until it works beautifully . . .but I can't translate for you, I can't explain a message that's not clear and true.
That's the beauty of what we do, I think. The fact that through the use of our multiple tools - through color and line, through font and placement, through a million small decisions we make about a million small things - we can move people. Entice them, tempt them and persuade them. Inform them, educate and spurn them into action.
(TBD - again)
7 years ago