Professional Creativity

"First, it seems that these people somehow get it into their heads they're artistes and poets. A wrongheaded and dopey notion. We're business people who use creativity as a vehicle to deliver brand messages. This is different from being someone who uses advertising as a vehicle to deliver pretentious crap."

(Creative Director from 1999, describing being a professional interactive designer, and a quote I've kept taped to my screen ever since.)

Had my annual review today and was described in writing as a "formidable creative force."

I figure it doesn't get much better than that.





Here's to being and doing your best with the best.

*cheers*